About 18 months ago I was approached to write an article for the Waikato-focussed Scope magazine. Something about science, maybe, and business. I figured it might be good fun to talk about jargon. So below, with kind permission from Scope, is my article as it first appeared in Scope Winter 2010 (the latest edition, Summer […]
jargon
Say what now?
Scientists and the public often seem to speak a different language. And no, I’m not necessarily talking about the dense jargon employed by scientists or, to be frank, the private (or public!) sectors. Instead, I’m talking about some pretty common words, like enhance*. Or aerosol, or manipulation, or, even, scheme. Taken from the article Communicating […]