How to pronounce Scotch brand names. Properly.

Awesome.  Esquire magazine has released over 40 videos in which legendary Scotsman/actor Brian Cox teaches the uninitiated* how to pronounce the names of over 40 Scotch (whisky) brands.

Click on the image** to go to the pronunciation guides

Sometimes with a little editorialising: for example, he describes Lagavulin (a favourite of mine) as ‘the cognac of whiskies. Works like a depth charge. pooowwwww’.

Quite right, Mr Cox. Quite right :)


* This includes Americans.

** I’d have embedded it here, but their flash code is horrible, and WP hates flash videos…